Case Study
Google Ads Case Study: APlus Cabinetry – Custom Cabinet Maker in Austin, TX
How We Helped APlus Cabinetry Boost Leads and Cut Cost per Click
APlus Cabinetry is a custom cabinet maker in Austin, Texas, specializing in high-end kitchens, bathrooms, and built-ins. While their craftsmanship spoke for itself, their online visibility didn’t. Before partnering with Echo Brand Agency, their Google Ads performance was inconsistent, costly, and under-optimized.
Our Austin-based digital marketing team took over their Google Ads campaign management and restructured the account completely — focusing on high-intent keywords like custom bathroom cabinets Austin, custom cabinet maker Austin, and custom kitchen cabinets near me.
The Challenge
Before early 2025, APlus Cabinetry was running ads on their own. Their ad performance was poor:
High cost per click (CPC)
Low conversion rate
Low engagement and ad relevance
No proper tracking or optimization
Their average real CPC in October 2024 was $58.31, which is extremely high for local cabinet makers.
Our Strategy
What we did:
✅ Rebuilt the account structure from scratch
✅ Added negative keywords to filter out irrelevant traffic
✅ Optimized ad copy for high-intent searches
✅ Launched new landing pages focused on custom cabinets in Austin, TX
✅ Added conversion and lead tracking
✅ Created new retargeting campaigns
We also focused on improving the CTR (Click-Through Rate) by testing multiple ad variations, using strong call-to-actions like “Get 20% OFF” and “Book a Free Design Consultation.
The Results
After we took over, the improvements were significant:
Real CPC dropped from $58.31 to just $3.22 — that’s a 94% reduction in cost per click.
CTR more than tripled — from 1.85% to over 6.4%.
Ads started driving high-quality traffic and consistent leads from homeowners searching for custom cabinetry in Austin, TX.
The business reported an increase in phone calls and quote requests within the first month.
Why It Matters
For local businesses like APlus Cabinetry, Google Ads management isn’t just about traffic — it’s about getting the right customers. By leveraging smart bidding strategies, keyword optimization, and precise audience targeting, our Austin marketing agency helped them generate consistent, high-quality leads while keeping ad costs low.
Final Thoughts
Echo Brand Agency continues to manage and optimize APlus Cabinetry’s advertising. We’re constantly testing new keywords and creative strategies to maintain growth and deliver long-term results.
If your Austin-based business needs help with:
Google Ads management
Social media marketing
Website design & SEO
Branding and content creation
👉 Contact Echo Brand Agency today — your trusted marketing partner in Austin, Texas.