Case Study
A-Plus Cabinetry Website Redesign – Doubling Conversions and Boosting Leads
APlus Cabinetry, a custom cabinetry company, was facing significant challenges with their outdated website. The old, one-page site had a dated design, lacked sufficient product information, and failed to engage potential customers effectively. The primary goal was to create a modern, multi-page website that would not only represent the brand but also increase conversions and provide a better customer experience.
Services
Website Development
Platforms
WordPress
Project Timeline
01/01/2025-02/15/2025
Increase in Leads
227%
Our Solution
We took on the task of completely revamping A-Plus Cabinetry’s online presence. Here’s how we did it:
Website Redesign & Development:
We developed a fully custom website that aligned with the brand’s identity and offered a seamless user experience. The site was restructured from a single-page design into a fully functional multi-page layout, each dedicated to showcasing different aspects of their business, from services to completed projects. We ensured the site was visually appealing, easy to navigate, and provided clear, actionable information for potential customers.
2. Enhanced Product Presentation & Content Creation:
The website was enriched with high-quality images of their custom cabinetry projects, allowing visitors to see the craftsmanship and range of products. We also crafted compelling marketing content, including unique value propositions (UVPs) and informative copy that educates users about the benefits of custom cabinets. Additionally, we integrated attention-grabbing pop-ups and offers, creating opportunities for customer engagement.
3. Optimized for Lead Generation:
Understanding the importance of increasing leads, we introduced several features aimed at driving customer interaction. A quiz was added to the site, inviting visitors to answer interactive questions related to their cabinetry needs, leading to more personalized recommendations. This feature allowed us to capture valuable customer information, making it easier for the sales team to follow up on warm leads.
4. SEO & Website Speed Optimization:
We meticulously optimized the website for SEO, ensuring it was primed to rank well in search engine results. The site’s speed was also a key focus, as we improved its load times, which led to a higher Google ranking and better overall user experience. These enhancements helped boost organic traffic to the site.
5. Google Ads Integration:
Alongside the website launch, we set up targeted Google Ads campaigns that were tailored to A-Plus Cabinetry’s specific customer base. The result was a significant increase in the number of inquiries, with the conversion rate doubling within a short period of time.
Project Result
After launching the new website and implementing a full suite of marketing strategies, we saw impressive results for A-Plus Cabinetry:
- Doubling of Lead Generation: The redesigned website and optimized marketing strategies resulted in a twofold increase in inquiries from potential customers.
- Higher Conversion Rate: With an improved site structure, fast load times, and engaging content, visitors were more likely to fill out contact forms and request quotes.
- Increased Organic Traffic: The SEO improvements made the website easier to find on search engines, resulting in higher organic traffic and better search engine rankings.
- Better User Experience: The addition of a quiz and clear, concise calls to action made it easier for customers to engage with the site, leading to more effective lead nurturing for the sales team.
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